By Harrison Bailey, Founder of The Smart Elephant & Director of AI at Digital Ink We're living through a fascinating paradox. Just as AI tools...
Digital Ink is a next-gen marketing collective powered by Anglo-Arab creativity and global ambition. Built on more than 200 years of combined experience in the print industry spanning personalisation, web-to-print software, workflow automation, and live events, we blend traditional know-how with cutting-edge innovation.
Rooted in the heart of the GCC with teams based in the US, UK and mainland Europe reaching audiences worldwide, we’re more than marketers, we’re brand architects. Our team of storytellers and strategists shapes trends, not follows them. From brand identity and strategy to social media, SEO, and AI-driven campaigns, we offer end-to-end solutions that elevate your brand from every angle.
We harness AI to create smarter, faster, and more impactful marketing. Whether it’s intelligent automation, data-led insights, or personalisation at scale, we use technology to unlock growth and sharpen your competitive edge.
Why Choose Us?
Our approach is simple but effective: we listen, create, and deliver. Every campaign begins with profoundly understanding your goals, audience, and industry. From there, we craft strategies that inspire action and drive measurable results.
Digital Ink looks at the best strategy to achieve your business goals. Aligned with your company ethos and business plan, the right solutions with the best fit will consistently be implemented. Whether it’s a podcast, radio advertising, or traditional print, we have you covered.
Sometimes, we need to be with you every step of the way. Some clients even welcome us to be ‘on-site,’ working alongside their business weekly to ensure our aligned goals and objectives are achieved.
Successful relationships are built on good communication, sharing, and working together with the same objective. This is why, at Digital Ink, we create a real-time dashboard for all our retained clients to keep track of the multiple marketing channels. This ensures complete transparency and helps us stay aligned on performance and outcomes.
Please find out about our products and services by clicking on the link below:
“How We Work” – Our approach is simple but effective: we listen, create, and deliver. Every campaign begins with profoundly understanding your goals, audience, and industry. From there, we craft strategies that inspire action and drive measurable results.
Digital Ink looks at the best strategy to achieve your business goals. Aligned with your company ethos and business plan, the right solutions with the best fit will consistently be implemented. Whether it’s a podcast, radio advertising, or traditional print, we have you covered.
In some cases, we need to be with you every step of the way. Some clients even welcome us to be ‘on-site,’ working alongside their business weekly to ensure our aligned goals and objectives are achieved.
Successful relationships are built on good communication, sharing, and working together with the same objective. This is why, at Digital Ink, we create a real-time dashboard for all our retained clients to keep track of the multiple marketing channels. This ensures complete transparency and helps us stay aligned on performance and outcomes.
Meet Harisson, Director of AI & Development at Digital Ink and founder of The Smart Elephant, a student-led AI enterprise bridging the gap between fresh talent and real-world business problems. By connecting top student minds with hands-on AI, software, and data projects, Harisson helps companies access affordable innovation while giving students invaluable experience. He believes the future belongs to those who combine curiosity with context, solving real-world problems, failing quickly, and building breakthroughs. Off the clock, you’ll find him walking his dog Sammy, fixing up his boat, or chasing off-grid adventures with a podcast in hand.
Meet James Reffold. He has a knack for making sense of the unclear. Hand him a vague brief, half an idea scribbled in a hurry, a few scattered thoughts, and he’ll shape it into something tangible, sharp, and ready to go. He doesn’t wait for perfect instructions; he builds clarity from chaos, asking the right questions, spotting hidden angles, and filling in the blanks with insight and instinct. Where others stall, James starts creating. His work doesn’t just tick boxes, it sparks movement. James leans into positive disruption, challenging the usual to uncover smarter, bolder ways to build product stories and brand awareness that actually land.
Richard is an experienced speaker, having worked all over the world in the last 10 years for multiple organisations, including HP , Xerox Dscoop, Fujifilm Print , FESPA and even TED Talks. I have worked in personalised gifting for 20 years. Still, since becoming a full-time speaker, I have been fortunate to stand on many stages worldwide and try my best to weave stories and tell tales that inform, amuse, question, provoke and engage the audiences. After all, I spent 30 years in the storytelling industry, otherwise known as the Wine Trade, you can’t possibly sell a bottle of wine to someone without telling them the story of where the grapes are grown, who picked them, who pressed them, who bottled them and who labelled them.
With Great Power Comes Great Responsibility: Adaptability in GCC Tourism Marketing, By Shihab Mebarez | GCC Marketing Manager, Digital INK.
Marketing isn’t just about campaigns and data. It’s about understanding people, adapting to change, and staying ahead of the curve. If there’s one thing I’ve learned, it’s that adaptability is everything. As a GCC Marketing Manager at Digital INK, I’m constantly adjusting to new trends, shifting consumer behaviours, and evolving technologies. In a region as dynamic as the GCC, being flexible and quick to pivot isn’t just a skill; it’s a necessity.
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