News

September 23, 2025

The Authenticity Trap: Why AI-Generated Content Is Backfiring

By Harrison Bailey, Founder of The Smart Elephant & Director of AI at Digital Ink We're living through a fascinating paradox. Just as AI tools become more sophisticated and accessible, we're seeing a growing backlash against their use in business communications. The very efficiency that makes AI attractive is creating new problems that threaten the foundations of how we build relationships and trust. As someone who's spent years bridging the gap between cutting-edge AI capabilities and real business needs, I've witnessed this tension first-hand. The same technology that can revolutionise how we work is also threatening to strip away the...

September 17, 2025

AI In Print Part 2: From Theory to Practice

Join printIQ, Enfocus, and Digital Ink as we take AI from talking points to real-world workflows. When we hosted AI in Print: Revolution or Evolution?...

September 9, 2025

Marketing Health Check Up!

Why a Marketing Health Check Might Be the Best Thing You Do for Your Print Business This Year Staying competitive in the print industry isn’t...

September 3, 2025

Mental Health & Wellness Initiative

Digital Ink Announces Support for She*t for Brains: A Mental Health & Wellness Initiative for the Print Industry September 1, 2025. Digital Ink, a global...

August 26, 2025

Driving Growth with Grace

Driving Growth with Grace: Get to Know Digital Ink’s COO, Julie Minn Getting to know our Chief Operating Officer We’re excited to introduce Julie Minn,...