When we hosted AI in Print: Revolution or Evolution? earlier this year, the response surprised even us. Over 500 people registered, chat was buzzing, and we ran out of time with questions still on the table – which is exactly why we’re back for Part 2: From Theory to Practice.
This session focuses on the practical moves you can make now, using the tools you already own, to get measurable value from AI and automation in print.
• Christopher Minn: CEO of Digital Ink – experts in marketing print and software companies worldwide. Chris returns as host and moderator – having recently delivered AI Without Fear: How to Embrace AI Across Every Team and Workflow in Your Business on the FESPA Personalisation Experience stage in Berlin.
• Craig C. Powell: General Manager, North America at printIQ – bringing MIS-driven, rules-plus-intelligence perspectives from 20+ years in print.
• Davy Verstaen: Enfocus App Store Manager – connecting Switch ecosystems with AI web services and real pre-press automation wins.
Because the conversation has moved on. Generative tools are useful, but the biggest impact in print is coming from aggregate AI + automation across estimating, pre-press, and production – where data, rules, and AI work together to save time, reduce errors, and scale throughput. Part 2 zeroes in on that layer with live examples, field-tested tips, and Q&A.
• Quick wins with the stack you already use – how to switch on AI-adjacent features in MIS, Switch, and common SaaS tools without a big project.
• From rules to reasoning – where plain rules-based flows end, and where AI-assisted decisions actually help in pre-press and scheduling.
• Data first, AI second – what to capture, how to structure it, and how that unlocks smarter impositions, fewer touch points, and cleaner hand-offs.
• Real examples – OCR to metadata, automated bleed/background tasks, dynamic production paths, and knowledge-base augmentation for faster support.
Owners, operations leaders, pre-press teams, and anyone tasked with “doing more work with the same headcount” this year.
Register for Part 2 → Can’t make it live? Register anyway and we’ll send the recording: All-in-one virtual event platform | Zoom Webinars & Events
Missed Part 1? Catch the recording and come armed with questions we didn’t get to.
