We’re excited to announce that Richard Askam, Media & Events Director at Digital Ink, will be speaking at FESPA Global Print Expo 2025, taking place in Berlin from 6–9 May.
With a career rooted in innovation and storytelling, Richard has led the way in personalisation since 2007. He’s the creative mind behind iconic campaigns for Coca-Cola, Marmite, Toblerone, Kit Kat, Nutella, and many others. If you’ve ever held a product with your name on it, chances are Richard had a hand in it.
Richard’s talk will trace the evolution of personalisation over the past 15 years:
🗓️ From hand-applied labels in 2010
🧠 To AI-generated art in 2024
💡 And everything in between
This isn’t just a history lesson; it’s a forward-looking, story-driven session packed with insight and inspiration.
With over two decades in personalised gifting and a decade of global speaking engagements under his belt including for HP, Xerox, FESPA Middle East, and TED-Ed Talks—Richard brings not just knowledge, but energy. Expect stories that inform, entertain, and challenge.
📍 Where: FESPA Global Print Expo, Berlin
📅 When: 6–9 May 2025
🎟️ Tickets & discount codes: [click here]
Join us in Berlin and hear firsthand how personalisation has transformed and where it’s heading next.
