Putting Print Island on the Map

Recognition matters – especially when it comes from the right places.

When Print Island was invited by the Printing United Alliance to join as Media Partners and receive All-Star recognition, it marked an important milestone in the platform’s journey. Not because awards were the goal, but because it validated something far more important: momentum, relevance, and real impact within the print industry.

Print Island was never intended to be just another media channel. From the outset, the ambition was to build a platform that felt vibrant, credible, and genuinely useful to the print community – one that reflected the energy of its guests and the pace at which the industry itself is evolving.

From idea to industry recognition

Launching Print Island meant hitting the ground running. The challenge was not simply to create a brand, but to launch an entire channel with clarity and confidence from day one. That meant aligning positioning, creative, content, and go-to-market strategy – and executing quickly without sacrificing quality.

Under the leadership of Richard Askam, and working alongside Chris Minn and the Digital Ink team, Print Island moved from concept to recognised industry platform in just a few months. The focus was simple but deliberate: build something people wanted to engage with, share, and return to.

That approach paid off.

In a short period of time, Print Island achieved global visibility across dozens of countries, reached hundreds of thousands of print businesses, and established itself as a trusted voice within the industry. Recognition from the Printing United Alliance became a natural outcome of that momentum – not the objective, but the confirmation.

As Richard Askam reflects:

“The rapid growth and quality of content from Digital Ink led to recognition from the Printing United Alliance, who invited us to join as Media Partners and All-Stars. It’s a testament to the impact and creativity of the Digital Ink team.”

Why this case study matters

This case study isn’t about logos, colour palettes, or launch-day announcements. It’s about what it actually takes to put a new brand on the map in the print industry today.

It shows the value of:

• Treating brand and go-to-market as a single discipline
• Prioritising clarity and consistency over noise
• Building credibility through execution, not hype
• Moving fast, without cutting corners

For anyone launching a new print brand, media platform, or industry initiative – or looking to relaunch something that has stalled – the lessons are practical, transferable, and grounded in real outcomes.

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