This white paper explores how search is evolving from rankings to recommendations — and why authority, structure, and clarity now determine visibility. Learn how print businesses can combine SEO and GEO to remain discoverable, credible, and competitive in an AI-driven landscape.
• The difference between SEO and GEO – and why you need both
• How AI-driven answers are reshaping buyer behaviour
• Why authority and structured content determine recommendation
• How to measure GEO visibility and establish a baseline
• A practical framework to build sustainable search visibility
The search landscape is entering a new era – where AI-driven answers, structured content, and authority signals are reshaping how print businesses are discovered, evaluated, and chosen.
Our new GEO White Paper distils the most important insights from our Print Mastermind session into one clear, actionable resource for forward-thinking print professionals.
Inside the white paper, you’ll discover:
• How AI-driven discovery is reducing traditional click-through behaviour
• Why SEO foundations are essential for GEO performance
• What AI systems actually look for when recommending suppliers
• How to establish a measurable GEO baseline using prompt-based benchmarking
• A practical framework to build sustainable authority and visibility
This isn’t a technical SEO manual – it’s a strategic guide to understanding how search behaviour is evolving right now. You’ll learn how to move from chasing traffic to earning recommendation, structure your content for both humans and AI, and turn authority into a competitive advantage.
Whether you’re refining your current SEO strategy or preparing for AI-driven commerce, this paper provides a clear, confident roadmap to sustainable search visibility.
