By Harrison Bailey, Founder of The Smart Elephant & Director of AI at Digital Ink We're living through a fascinating paradox. Just as AI tools...
Email marketing is far from outdated; it’s one of the most powerful tools in a modern marketing strategy. It delivers messages directly to your audience’s inbox, bypassing algorithms and distractions, allowing for highly personal, targeted communication. Unlike social media platforms, where visibility is rented, email gives you full ownership of your list and message. It consistently delivers high ROI, driving clicks, conversions, and revenue more efficiently than most other channels. It also integrates seamlessly with the rest of your strategy, supporting content, paid ads, CRM, and more, keeping your audience engaged throughout the customer journey. And today’s email isn’t guesswork; it’s innovative, automated, and data-driven, making it a precise and scalable engine for growth. In short, email still works because nothing connects better when it’s done right.
At Digital Ink, we believe in the power of automated marketing and sales workflows. We don’t ask you to start from scratch; we work with your existing systems, whether that’s CRM, martech platforms, or email delivery tools. From HubSpot and Mailchimp to Zoho and Salesforce, we integrate with the tools you already use to maximise efficiency and minimise disruption. And if you don’t have any marketing or sales solutions in place, we’ll help you source and implement the right tools for your business. Our goal is to make your tech stack work harder and smarter, supporting your growth with seamless, scalable automation.
Book a free marketing audit today [See button below]. We’ll closely examine what’s working, what’s missing, and where there’s room to optimise no pressure, just clear insights and actionable steps forward.
While email marketing remains effective across many industries, in regions like the Gulf Cooperation Council (GCC), including Saudi Arabia, the UAE, Qatar, Kuwait, Oman, and Bahrain, WhatsApp is often the preferred channel for business-to-consumer (B2C) communication. As part of our media communication services, we support email and WhatsApp marketing, tailoring the strategy to fit your audience and objectives.
WhatsApp’s dominance in the GCC is driven by high smartphone usage, robust mobile internet infrastructure, and a strong cultural preference for instant messaging. It’s not just widely adopted, it’s deeply integrated into daily life. That said, policies and user behaviour can vary between countries, and understanding those nuances is key to running effective campaigns. Below is a breakdown of WhatsApp usage across the region.
High Adoption Rates: Multiple surveys and market studies consistently find that WhatsApp is used by over 80–90% of smartphone owners in many GCC countries. It often ranks first among social/messaging apps.
Primary Communication Tool: WhatsApp has largely supplanted SMS and many traditional voice calls due to the ease of messaging, group chats, and multimedia sharing.
At Digital Ink, we leverage WhatsApp as a key component of our marketing strategies, especially in regions where it outperforms traditional channels. From small businesses to large enterprises, we’ve seen firsthand how WhatsApp drives higher engagement and faster response times than email. We use it from customer service touchpoints and promotional campaigns to direct customer communication and team coordination. By tapping into WhatsApp’s familiarity and daily usage, we help brands connect with their audience more immediately, personally, and effectively.
Book a free marketing audit today; we’ll closely examine what’s working, what’s missing, and where there’s room to optimise, no pressure, just clear insights and actionable steps forward. Click the button below!
By Harrison Bailey, Founder of The Smart Elephant & Director of AI at Digital Ink We're living through a fascinating paradox. Just as AI tools...
Join printIQ, Enfocus, and Digital Ink as we take AI from talking points to real-world workflows. When we hosted AI in Print: Revolution or Evolution?...
Why a Marketing Health Check Might Be the Best Thing You Do for Your Print Business This Year Staying competitive in the print industry isn’t...
Digital Ink Announces Support for She*t for Brains: A Mental Health & Wellness Initiative for the Print Industry September 1, 2025. Digital Ink, a global...
Driving Growth with Grace: Get to Know Digital Ink’s COO, Julie Minn Getting to know our Chief Operating Officer We’re excited to introduce Julie Minn,...
Why we’re still only scratching the surface of what AI can do for print. Back in May, Digital Ink CEO, Christopher Minn, took to the...