Muscat, Oman – 1st May 2025
In an exciting move set to raise the bar for hospitality marketing in the region, Radisson Blu Hotel, Muscat, a premier destination nestled in the heart of Oman’s capital, has announced a strategic partnership with Digital Ink a next-generation marketing collective known for its innovative, AI-powered approach.
For years, Radisson Blu Muscat has been synonymous with elegance, quality, and exceptional service, welcoming business and leisure travellers from across the globe. As a brand that continues to evolve with its clientele, the hotel sought to push the boundaries of traditional marketing and embrace a fresh perspective that reflects both global sophistication and local relevance.
That search led them to Digital Ink.
In a competitive landscape where attention is hard-earned, Radisson Blu Muscat recognised the need for a partner that could go beyond templated campaigns and deliver a strategy grounded in creativity, data, and technology. Digital Ink’s reputation for blending powerful storytelling with cutting-edge marketing technology, including AI integration and multi-platform automation, made them the perfect fit.
“We weren’t looking for just another agency. We were looking for a partner who understood our brand DNA someone who could blend lifestyle luxury with modern marketing intelligence. Digital Ink brought us that rare mix of creativity, cultural relevance, and digital innovation.”
— Michael Kasch General Manager, Radisson Blu Muscat
Digital Ink’s scope of work will include campaign development, AI-enhanced content strategy, social media storytelling, and brand visibility initiatives — all tailored to resonate with local audiences and global travellers.
“Radisson Blu Muscat is a landmark in Oman, and we’re incredibly proud to partner with such an iconic hotel,” said Christopher Minn, CEO of Digital Ink. “This collaboration is about bringing together tradition and technology elevating a well-loved brand through fresh storytelling, smarter targeting, and an always-on digital presence that reflects the experience Radisson guests expect.”
With this partnership, both brands aim to set a new benchmark for hospitality marketing in the GCC, one that respects the elegance of the past while boldly embracing the tools of tomorrow.
Stay tuned as the first wave of campaigns rolls out in the coming weeks and experience hospitality reimagined, one intelligent touchpoint at a time.
