Meet The Team: Scott Mackie

“There is no passion to be found playing small, in settling for a life that is less than the one you are capable of living.” – Nelson Mandela

By Scott P. Mackie | Ambassador for APJ & Consultant at Digital INK

📍 Location: Singapore

🎧 Currently Listening to: Some old skool house…Daft Punk, Fat Boy Slim, Moby…you get the picture.

AI-Driven Innovation: Real Results for a Forward-Thinking Future

I am an internationally seasoned business leader with over 30 years experience growing business and driving digital transformation within the Graphic Communications arena. My most recent role prior to setting up GIX Nexus, a consultancy focused on expanding and promoting digital transformation in the era of AI was as General Manager Asia Pacific for FUJIFILM Business Innovation Asia Pacific. This was a $300M business and he was concurrently working with the global sales and marketing team to drive business expansion across their new markets in Europe, IMETA, North America and Canada.

Prior to that role, I worked in the Middle East for Xerox firstly as a consultant and then rejoined the organisation again to drive growth within the Emirates. My background in XeroxUK lending to his success there which was underpinned by over a decade of broad experience across commercial printing and packaging, something he had done since studying printing management at college.

You may have seen me in the print media, frequently the voice and face of the brands I have worked for and a strong advocate for early adoption of new technology this being my passion, to see businesses lean into the technological advances that we have across multiple industries and verticals.

Change can be daunting, but change is constant therefore, strategy must also be and the implementation should follow to take advantage of each step change we see.

So why did I become a consultant? Necessity they say is the mother of all invention, impatience I’d say is the caffeine for action. Never one to sit around and having talked with many peers and friends, the step change was the next thing to do on my career journey. I’ve been fortunate to have such a diverse and global career across not just graphic communications but almost every aspect at many levels that enables me to engage across industry and leadership with measured advice.

My talent is in growing business, my experience lies in sales, marketing and business development, the go to aspects of business growth and I love communicating complexity with clarity. Execution of strategy, bringing focus to the what, where, when and by who alongside envelope pushing marketing and communication makes me get up early and run.

Given my roots in analogue technology and my long and successful career in driving digital adoption, it gives me a unique understanding, holistic perspective of just what it takes to drive sustainable growth.

I’ve taken businesses often in decline or stagnant and driven them back to grow, driven profitability through global pandemics when no one had a reference point and waved the flag of innovation and transformation faithfully along the way.

Change can be daunting, but change is constant therefore, strategy must also be and the implementation should follow to take advantage of each step change we see.

A Day in My Life at Digital INK / GIX Nexus

No day, is the same with both my role at Digital Ink, and GIX Nexus. It’s simple and broad all at the same time, whether you’re a technology manufacturer, a distributor, a producer, a consumer, we’re here to help you drive onto the next level. Growth, expansion, transformation and optimisation with the support to enable the change and the performance.

My role involves:

• We help you analyse, strategise and energise your organisation for top performance: because change needs energy and direction to succeed we bring the proven strategies, deliverable actions and implementation support to deliver the change you envision.

Who We Work With:

• Technology providers looking to drive expansion, underpin performance and develop new product lines in new and existing markets

• Business leaders & executives looking to future-proof their organisations.

• Companies in printing, packaging and labelling manufacturing or industrial and digital  technology, targeting growth and accelerating digital technology adoption.

• Innovators & startups leveraging AI and digital transformation.

• B2B Sales and marketing organisations wanting to implement sales operational excellence

• Industry Associations, Media and Events Organisers targeting the holistic growth and transformation of the industry

In addition to Digital INK, GIX Nexus also provide the following services:

• Business Growth & Strategy – Identifying new market opportunities, revenue models, and operational efficiencies.
• Digital Transformation & AI Adoption – Helping organisations integrate digital technology, workflows and Generative AI, with data-driven decision-making.
• Industry Innovation & Sustainability – Advising on cutting-edge solutions in printing, packaging, and industrial technology.
• Executive Advisory & Leadership Development – Guiding senior leaders through strategic transitions and change management and providing sales and marketing coaching and training.
• Marketing and Business Development – provide marketing solutions to drive engagement and sales leadership and frameworks to deliver greater performance.
• Events & Product Launch services to drive market awareness and adoption of latest innovations in technology and Ai.
• Keynote Address for Events focused on industry leadership, digital transformation and optimisation.

Watch my interview with Morten B. Reitoft of INKISH at PRINTING United Alliance 2023, I was the then FUJIFILM Business Innovation Asia Pacific General Manager

🎥 Watch the full interview here: https://www.youtube.com/watch?v=aGVSb8JBbEE

Superpower: Seeing the end from the beginning, and how to get there 📈

Seeing the end from the beginning, and knowing the pathway to get there. At The Digital Ink /GIX Nexus, we harness this unique ability to foresee the ultimate outcomes of your business endeavours from the very start. Our role is to help you analyse, strategies, and energize your organization for peak performance. We understand that effective change requires both energy and direction. That’s why we bring to the table proven strategies, actionable deliverables, and steadfast implementation support. Whether it’s redefining your brand, enhancing your digital presence, or revolutionising your marketing efforts, we are here to guide and support you every step of the way, ensuring the change you envision is successfully achieved. With myself and the team at Digital Ink, you’re not just planning for success; you’re setting the stage for it.

Why would you recommend Digital INK & GIX Nexus to potential customers?

We will make a tangible, measurable difference to your performance, not just for today but into the future.

What I enjoy the most about my current role:

The opportunity to make a difference, to work with so many different people, across the spectrum of industry and help solve problems, promote solutions and create futures for fellow humans trying to make their plans and ideas work. Oh, and occasionally take the stage, or camera, or both, it offers a scale and honesty that you can’t find elsewhere.

Beyond Work: A Few Fun Facts About Me:

❓Interesting fact: I can sing, not just in the shower!

🍽 Favorite Food: Too many to mention, but currently, Salmon Sashimi with more wasabi than the chef would approve and Wagyu Steak Cubes seasoned with Himalayan Pink Salt, Cracked Black Pepper and Rosemary…salivating yet?

🏆 Biggest Achievement: Starting Freediving and launching GIX Nexus, both took courage, focus and determination.

⚽ Hobbies: Freediving, although I’m a novice so it’s more like sinking with style at the moment, cycling has been a passion for years that I still love but not so active, I love working out, and recently did some MMA training which sparked something and will continue with. I love reading business, psychology and self improvement that helps me stay ahead of the curve.

🧠 What I Can’t Live Without: Connection to people that matter.

🌍 Dream Destination: The world, really.

📆 What do most weekends look like: Working a little, snorkelling a little, working out and eating out!

🏔 Beach or Mountains? On a mountain, overlooking the ocean 🙂

Finally at both Digital INK and GIX Nexus, we partner with forward-thinking businesses to drive real results in the age of Gen AI and intelligent automation. If you’re exploring transformation, growth strategies, or AI-driven innovation, let’s connect!