Brands today are investing heavily in content, SEO, and digital presence – yet increasingly, buying decisions are influenced by AI-generated answers rather than traditional search results.
If your brand isn’t being surfaced, cited, or recommended by AI engines, you’re effectively invisible in a growing part of the customer journey.
That’s where GEO comes in.
The Challenge
Generative engines don’t work like search engines. Visibility is no longer just about rankings and keywords – it’s about whether your brand is:
• Mentioned in AI-generated answers
• Recommended over competitors
• Cited as a trusted source or authority
• Driving real downstream actions like clicks, sign-ups, and sales
Most brands have no clear way to measure or improve this.
The Approach
Digital Ink leads GEO as a marketing and demand-generation service, delivered in partnership with Smart Elephant as the AI and data engine.
Together, we help brands understand how they appear inside generative models – and what to do about it.
By combining prompt-based benchmarking, model visibility tracking, and automated reporting, GEO turns AI discovery into something measurable, actionable, and improvable over time.
How GEO Is Measured
GEO can’t be measured in the same way as traditional SEO – but it can be benchmarked and tracked consistently.
We establish a baseline using fixed prompts across multiple AI models, then score visibility based on factors such as:
• Brand mention rate
• Positioning within answers
• Sentiment and framing
• Accuracy and citations
• Competitive share-of-voice
These signals are combined into a clear GEO Score, supported by dashboards that track change over time and link visibility to real business impact.
Key Benefits
• Visibility inside AI-generated answers
• Competitive positioning across AI models
• Clear GEO scoring and benchmarking
• Authority, citation, and trust signals
• Downstream traffic and conversion insight
• Automated reporting and dashboards
Why It Works
GEO doesn’t replace SEO – it builds on it.
By aligning content, authority, and intent with how generative engines actually respond, brands gain visibility where modern discovery is already happening.
This isn’t about chasing algorithms. It’s about being present, relevant, and trusted in AI-driven decision-making.
What This Enables
When GEO is done properly, brands gain:
• Clarity on where they stand today
• Direction on what to improve next
• Evidence of impact beyond vanity metrics
Digital Ink manages awareness, positioning, and lead capture. Smart Elephant delivers the AI, data, and automation behind the scenes. Together, it’s a complete, scalable GEO solution.
Want to understand how visible your brand really is?
Book a GEO visibility assessment and see how your brand appears inside today’s leading AI engines.
