With Great Power Comes Great Responsibility: Adaptability in GCC Tourism Marketing, By Shihab Mebarez | GCC Marketing Manager, Digital INK 📍 Location: Muscat, Oman 🎧 Currently Listening to: Smack That - Akon The Power of Adaptability in Marketing Marketing isn’t just about campaigns and data. It’s about understanding people, adapting to change, and staying ahead of the curve. If there’s one thing I’ve learned, it’s that adaptability is everything. As a GCC Marketing Manager at Digital INK, I’m constantly adjusting to new trends, shifting consumer behaviours, and evolving technologies. In a region as dynamic as the GCC, being flexible and...