Tech

September 23, 2025

The Authenticity Trap: Why AI-Generated Content Is Backfiring

By Harrison Bailey, Founder of The Smart Elephant & Director of AI at Digital Ink We're living through a fascinating paradox. Just as AI tools become more sophisticated and accessible, we're seeing a growing backlash against their use in business communications. The very efficiency that makes AI attractive is creating new problems that threaten the foundations of how we build relationships and trust. As someone who's spent years bridging the gap between cutting-edge AI capabilities and real business needs, I've witnessed this tension first-hand. The same technology that can revolutionise how we work is also threatening to strip away the...

September 9, 2025

Marketing Health Check Up!

Why a Marketing Health Check Might Be the Best Thing You Do for Your Print Business This Year Staying competitive in the print industry isn’t...